Contribution: Brand Concept, Environmental Design, Brand Applications

A new concept high-end retail furniture showroom. The name Altus is of Latin origin that highlights lovers of beauty and being attuned to aesthetics with a need for balance. An exquisite marriage of form and proportion that inspired art, architecture and craftsmanship. A true translation of the retail space.

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Building on the name of the brand, the design reflected the high and noble.

This identity is inspired from the golden ratio, the natural elements of proportion and beauty found in nature and all around us. Strong design decisions complemented smaller elegant details. The overall look of the brand illustrates a fine balance between contemporary and classic in a very poised and sophisticated manor.

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Work done @ M&C Saatchi

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