Contribution: Brand concept, Editorial Design, Brand Language, Masthead, Newspaper Skeleton, Typeface Design

Al Joumhouria is not an aggregator and disseminator. News is researched, analyzed and formulated in a way that preserves its integrity and essence while providing readers with food for the intellect and pragmatic analysis.

 

To be, and to sustain a revolution in the industry, Al Joumhouria’s rebrand reflects the spirit of being a trusted source, the newspaper of the republic while also portraying freedom of speech, and enthusiasm about remaining at the cutting edge of content, trends, intellect and technology.

​

Our challenges were many! Our scope of work was to modernize yet create lasting structure to the organization of information and news. We created the newspaper skeleton taking into account the different news segments , special columnists, and varietal highlights. A puzzle to solve! Our team created a special Arabic typeface that is unique to the brand. One that "reads" well for newspaper representation. In addition to the skeleton restructure, typeface design and editorial design, our team was in charge of training the Joumhouria team on the newly designed newspaper. 

​

Work done @ M&C Saatchi Lebanon