Contribution: Brand Concept, Brand Language, Brand Applications, Brand Launch

The committee provides young Qatari women the opportunity to pursue their sporting aspirations to competitive levels. Its mission is to encourage, support, train, and develop distinguished sports skills amongst Qatari women. 

 

The brand created takes on the special attributes of the women in Qatar such as the veil and the arabesque patterns. It reflects her passion and dedication for sport, teamwork and movement.

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Work done @ FITCH Qatar

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